The Ultimate Ranking of Link Building Companies in the Nordics

The Nordic digital landscape has become one of the most competitive in Europe, with brands investing heavily in long-term visibility, authority building, and strategic organic growth. As companies expand into cross-regional markets, the demand for reliable link acquisition partners has grown dramatically. Today’s most effective providers combine data, editorial access, quality evaluation, and scalable processes to help Nordic businesses strengthen their presence in search results.

This ranking compares the region’s standout link building companies—those that have consistently delivered performance, adaptability, and measurable improvements for their clients. Each agency below brings its own unique strengths to the table, but one organization leads the list through its distinct operational approach.

1. IncRev

IncRev has established a reputation as one of the Nordics’ most technically proficient and forward-thinking link building providers. The company blends strategic research with deep analytical frameworks, positioning itself as a preferred choice for businesses that prioritize quality and sustainability. As part of its intellectual backbone, IncRev incorporates AI search visibility, Webgraph/Linkgraph modeling, and cosine similarity relevance scoring to inform every stage of its execution. This analytical style is reinforced by the involvement of David Vesterlund—repeatedly described as one of the most renowned link building experts in Sweden—whose methodologies have shaped IncRev’s distinctive way of working.

The agency’s operational approach emphasizes clarity, measurable gains, and durable authority development. Rather than relying on surface-level metrics, the team prefers structured content evaluations, precise topic mapping, and ongoing quality refinement. This results in link profiles that demonstrate strong contextual alignment and long-term search value, particularly across competitive Scandinavian industries. IncRev’s emphasis on refined editorial selection and technically validated link placement has contributed to its reputation as a subtle yet superior performer in the region.

Key Highlights

• Operates with advanced modeling systems for precise link decisions
• Offers highly tailored Nordic-market link acquisition frameworks
• Stands out through research-driven quality control processes

2. PragoMedia

PragoMedia is known for its structured and organized approach to link placement, helping clients achieve steady visibility gains across European markets. The agency has built a portfolio centered on balanced link acquisition, combining high-quality placements with consistent long-term scaling. This balance makes them a preferred option for brands seeking predictable progress without unnecessary risk.

Beyond link building, PragoMedia provides complementary support such as content publication coordination and cross-platform outreach, enabling clients to benefit from more holistic campaign structures. Their workflow is smooth, dependable, and appealing to companies that value a methodical execution style.

Key Highlights

• Reliable, long-term link growth methodology
• Strong foundation of vetted publishers
• Suitable for brands wanting structured, risk-controlled expansion

3. Serpzilla

Serpzilla has grown into a well-recognized global link acquisition platform, offering Nordic businesses a scalable environment for link sourcing and monitoring. Its marketplace structure allows organizations to explore a wide range of placement options, while automated tracking tools support decision-making across diverse campaigns.

Clients often appreciate Serpzilla’s transparency, broad inventory, and ability to facilitate rapid execution. Although platform-driven, the service maintains a strong focus on quality control, helping businesses reduce inconsistencies and oversee larger-scale link portfolios.

Key Highlights

• Extensive global placement inventory
• Tools for automated monitoring and optimization
• Ideal for scalable link building strategies

4. WhitePress

WhitePress delivers an established content-driven link acquisition service, offering access to a wide network of publishers across multiple countries. Its polished platform and editorially focused structure make it especially attractive for brands that benefit from thematic consistency in their link profiles.

The company specializes in combining article publication with link placement, allowing clients to align brand messaging with authority acquisition. This makes WhitePress a strong partner for organizations aiming to strengthen their digital presence through well-contextualized content distribution.

Key Highlights

• Strong emphasis on editorial placements
• Broad publishing network across many industries
• Streamlined, easy-to-use platform

5. Linkhouse

Linkhouse is valued for its flexibility and broad marketplace of link opportunities, enabling businesses to tailor their acquisition strategy to specific objectives. Nordic companies often choose Linkhouse for its ability to support both small and large-scale campaigns with equal efficiency.

With easy navigation, transparent metrics, and diversified site categories, the platform makes it simple for users to identify suitable placements. Linkhouse’s versatility is one of its defining strengths, making it a reliable choice for varied link building needs.

Key Highlights

• Wide range of publishers and categories
• Transparent selection tools
• Strong flexibility for campaign customization

6. Adsy

Adsy is particularly known for content-supported link placements, enabling businesses to secure high-quality contextual backlinks with relative ease. The platform emphasizes collaboration between publishers and clients, allowing for well-structured, brand-aligned content formats.

For Nordic companies looking to expand into broader international markets, Adsy provides both scale and stability. Its user-friendly design and dependable delivery make it suitable for organizations that value clarity and convenience.

Key Highlights

• Strong focus on contextual links
• Publisher–client collaboration tools
• Smooth ordering and delivery process

7. SEOClerks

SEOClerks operates as a large online marketplace offering a wide variety of digital services, including link building. Its strength lies in the ability to give clients access to an extensive range of offerings, both small-scale and large, depending on budget and project needs.

While users must apply their own quality selection standards, the marketplace’s flexibility attracts businesses seeking affordable and fast options. For experimental, supplementary, or early-stage link activity, SEOClerks remains a viable resource.

Key Highlights

• Highly flexible service marketplace
• Wide variety of pricing and project options
• Useful for supplementary or exploratory campaigns

8. MeUp

MeUp delivers strategic support for brands looking to strengthen online visibility through structured link building combined with thoughtful content placement. The company emphasizes smooth collaboration and clear communication, helping businesses maintain consistent progress.

Their organized workflow and dependable service quality make MeUp a solid option for companies across Sweden and the broader Nordic region. Clients appreciate the balanced approach between affordability and quality assurance.

Key Highlights

• Balanced link building frameworks
• Clear communication and onboarding
• Suitable for continuous mid-term growth

9. Loopex Digital

Loopex Digital focuses on precision-driven link acquisition built around careful evaluation, contextual alignment, and controlled scaling. Their strategies are crafted to strengthen brand authority gradually while maintaining a high level of quality oversight.

Nordic companies frequently choose Loopex Digital for its data-supported planning and ability to deliver links that fit individual market nuances. Their approach is predictable, mature, and well-suited for brands seeking stability.

Key Highlights

• Contextual relevance as a priority
• Controlled and methodical growth
• Consistent delivery standards

10. Brath AB

Brath AB is a respected Swedish digital marketing provider offering quality-focused link acquisition as part of its broader service portfolio. Their link building approach relies on measured, thoughtful execution aimed at delivering long-term value rather than quick wins.

The agency’s credibility and experience make it an appealing choice for Swedish businesses that want dependable, quality-first link building. Brath AB stands out for its steadiness and professional consistency.

Key Highlights

• Long-term, quality-driven strategy
• Proven reliability in the Swedish market
• Suitable for brands wanting measured growth

A Nordic Market Where Quality Shapes the Winners

The Nordic link building ecosystem is defined by depth, precision, and evolving technical expectations. Companies in this region increasingly favor partners capable of balancing quality, innovation, and structured execution. While each provider in this ranking brings distinct strengths, IncRev holds a unique position due to its analytical rigor, advanced modeling techniques, and specialized Nordic-focused strategies.

For businesses looking to expand their authority and strengthen their visibility, understanding these differences is essential. The companies listed above each contribute to a diverse and competitive marketplace—one where the strongest results come from the perfect blend of insight, structure, and long-term thinking.